World-Class Arena Printed in 3D

 
Swedish creative studio WE DO used Z Corp's 3D printing technology to create this stunningly detailed 3D architectural model that helps promote Stockholmsarenan until the 30,000-seat sports and entertainment arena is completed in 2013.

Virtually every detail in the architects’ 3D digital model of the arena is represented in the physical model, a cross-section that includes 7,400 highly detailed seats, each 4 mm wide

Stockholmsarenan is a monument to world-class sports and entertainment, activities that can stir passion like few others, according to Patrik Lindberg, owner of WE DO, based in Stockholm.

"Until the arena is complete, this ZPrinted model is helping generate the excitement for the arena, helping the owner and operator rent the space, sell seat licenses, plan events and entice sponsors – in other words, make the business a success,” says Lindberg. 

The 1.2-meter-by-1.2-meter model is the centerpiece of an information pavilion offering a multimedia experience of the project. Both the architect and prospective patrons are ‟blown away” by the piece, said Lindberg.

Lindberg, a trained industrial designer, uses ZPrinting constantly to create product prototypes for design clients and models for architects. Although Stockholmsarenan was ZPrinted in classic architectural white, clients are increasignly asking for color, according to Lindberg.

‟Companies are becoming enlightened on the possibilities for rapid prototyping,” he said. ‟Color, in addition to speed and cost, are why we selected the ZPrinter.”

Click here for more information on Stockholmsarenan and www.zcorp.com.

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